About

Blender3This Blog

I have the challenge (and privilege!) of developing digital marketing strategies and solutions that help brands connect with audiences to meet a variety of business objectives.  This involves an ever-expanding array of technologies to work with, and a wide range of marketing environments to apply them to.  It is something that I truly enjoy. 

There are a couple of reasons for selecting the title “Marketing Tech Blender” for this blog. 

On one hand, what particularly excites me is that technology, when properly “blended” into the audience experience in any given marketing environment – be it online or live in person – can truly enable us to drive remarkable business results. 

On the other hand, the increasing number of emerging new technologies and the speed of their adoption into an already fast-paced marketing world can often feel like a blender set to “puree”.  Select the wrong technology ingredients, or mix them badly, and you can get, well… let’s just say we’ve all been there.   

Ultimately, this blog is intended to address technologies, topics, trends, and theory that can have a true impact on digital marketing and business success.  I look forward to sharing and discussing with you what’s working (and not working) in this crazy, wonderful “Marketing Tech Blender”. 

 

The Author

JimSucharaHeadShotCroppedSMALLI’m a Technology executive with over 20 years of experience, including 15 years of strategic & operational management experience in marketing agencies and Fortune 500 companies.

My portfolio of work includes digital marketing strategies & capabilities based on web, mobile, and multimedia platforms for use in global programs, campaigns, and live events for major brands such as Toyota, Ford, Cadillac, Chrysler, Delphi, Alcoa, Pepsi, Coors, and Sony.  My early days spent in the world of corporate IT make me equally comfortable with enterprise-level application development and methodology.

I’m currently Vice-President & CTO of EEI Global, Inc., an award-winning experiential marketing agency.  Prior to my current role, I was CTO & Head of Internet Operations at coolfire.interactive, a New York-based digital agency that eventually became a division of JWT.

For a more detailed description of my professional background and experience, please visit my Linkedin profile.  If you would like to view more of my observations regarding a wider range of marketing, technology and business interests, please follow me on Twitter.

Cheers!

Jim Suchara (a.k.a., –  Jim S.)

Disclaimer

Please note that the thoughts, ideas and opinions expressed on this blog are my own and not necessarily those of my employer. 

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  1. September 2, 2009 at 1:53 pm
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