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This Year

“The increasing number of emerging new technologies and the speed of their adoption into an already fast-paced marketing world can often feel like a blender set to “puree.”  

That was one of the reasons I started the Marketing Tech Blender blog last year – to acknowledge the era of digital transformation we are in.

So what about this year?

The Blender theme will certainly continue.  More new and evolving digital technologies.  More new channels of delivery.  More new choices facing us nearly every day… 

…but…

This year the Blender will be different.

This year it will be about getting to the heart of the matter.

This year it will be about getting a grip on the challenges.

This year it will be about implementing winning strategies.

This year it will be about riding the digital transformation wave without getting sucked into its undertow.

This year it will be about, well… how to make things feel a lot less like a Blender.

Stay tuned…

– Jim S.

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Categories: Strategy
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