In this multi-part post, we’ll begin taking a look at three technologies in particular that will have a potentially huge impact on mobile marketing, whether used independently, or in various combinations: mobile barcodes & tagging, Location Based Advertising (LBA), and augmented reality. This first post will focus on mobile barcodes and tagging.
Mobile Barcodes and Tagging
How does it work?
See a code, take a picture, and let the magic happen. The basic concept of mobile barcodes and tagging is that technology advancements now allow the cameras in our mobile phones to act as barcode readers:
“The most common use of mobile barcodes is to request information or a service or content from a Web site. It might be details of a promotion, or a discount voucher via SMS or MMS, or to activate a download such as a ringtone, music track or game, or click to call an IVR or human agent, or buy a travel or concert ticket. The advertiser pays the set-up costs as well as its operator partner on a per-click, download, view, redeemed coupon, ticket sale or call, depending on the campaign.”
Great, but does it have legs?
I think that mobile barcodes and tagging represent a great new addition to the marketer’s toolbox. Their use is limited only by one’s imagination and creativity. They can physically be placed in a number of different environments, including online on websites, emails, and social media platforms; and in print in magazines, newspapers, posters, and signs. They can allow people to connect to all types of information, including websites, videos, games, tickets, and more. And they are still in their infancy, so there’s still the novelty effect in their favor. My take is that we will be seeing the use of mobile barcodes and tagging explode in marketing and ad campaigns over the coming months.
Want to learn more?
What exactly are mobile barcodes? What do they look like? How are they different from the codes we see on merchandise tags at stores? Who have been the early adopters of this technology? How are they successfully being used here in the U.S. for marketing campaigns, and why has our adoption been slower? And, what in the world are QR codes, BeeTaggs, and JagTags? I’ve collected a series of links below to help answer these questions and others that you may have.
Follow these links for extra info on mobile barcodes and tagging, ranging from basic definitions to powerful examples of this technology at work:
I’m trying a bit different format on this series of posts regarding “What’s exciting in mobile marketing”. Please let me know what you think!
- Jim S.